The 2nd Family story begins with our grandparents

Our Story

2nd Family services focus on what’s most important: Family

It all starts with family.

The 2nd Family story begins much like yours – we wanted the best care for a family member who needed support. 

When our grandmother was in need of in-home Alzheimer’s disease care, we struggled to find the optimal level of care we felt our grandmother needed. It was a frustrating and emotionally-draining experience that made us wonder how many other families were going through the same challenge we were. We also felt genuine empathy for families that had to settle for insufficient care because the choice of quality options was few or non-existent.

We knew there could be an easier way for families to have peace of mind when arranging for home care. So, we set out to ensure that families have access to the best home care available, delivered with unprecedented levels of empathy, compassion, and transparency.

With a dedicated passion for making caregiving a better experience for everyone involved, the 2nd Family story was born.

Family Owned and Operated

Cousins Joshua Markland and Chad Tracey are the Founders of 2nd Family. Their mission to provide an exceptional care experience centers around highly-trained caregivers managed by RN Care Coordinators who use technology to keep every aspect of care organized, updated, and accessible.

The result is reliable, high-quality care with unparalleled transparency for all family members involved in the care process.

Consider us more than simply care providers – think of us as your 2nd family.


To continue serving those families who need care, we decided to grow our business through franchising. By finding other like-minded individuals who are passionate about providing the best senior in-home care possible, we are realizing our dream of providing assistance to the elderly in every corner of our great country. Learn more about those efforts at our franchise website.

Your one stop for comprehensive care

What we learned searching for quality care for our loved one gave us insight into what was needed to create a better care experience for everyone: reliable caregivers who focus on quality and safety, consistent oversight on care practices, and transparency driven by technology.

That’s why we launched 2nd Family as a one-stop shop that handles every aspect of your loved one’s home care experience. We make everything simple by managing the entire process for you, so you can worry less about care and spend more quality time with the special older person in your life. Our team also prioritizes transparency, accountability, and open communication so your family is always in the loop on your loved one’s care plan.

We wouldn’t expect anything less for our grandma, and wouldn’t provide anything less for your family.

One call is all it takes to connect with quality care you can trust.